Apple Ads and Apple Maps should not be designated under Digital Markets Act, says EU

An Apple logo is seen at the entrance of an Apple Store in downtown Brussels, Belgium March 10, 2016. REUTERS/Yves Herman · Reuters Reuters Thu, February 5, 2026 at 4:13 AM CST 1 min read

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BRUSSELS, Feb 5 (Reuters) - The European Commission said ​Apple Ads and ‌Apple Maps should not be ‌designated under the EU’s Digital Markets Act, citing Apple Maps' relatively low ⁠usage ‌in the EU and the limited scale ‍of Apple Ads in the EU online advertising market.

"The ​Commission has concluded ‌that Apple does not qualify as a gatekeeper in relation to Apple Ads and Apple Maps, ⁠as neither ​of these platform ​services constitute an important gateway for business ‍users ⁠to reach end users," it said in a ⁠statement on Thursday.

(Reporting by ‌Charlotte Van Campenhout;Editing by ‌Sudip Kar-Gupta)

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