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Novo Nordisk sees 'painful' US price cuts for Wegovy as investment in the future

- - Novo Nordisk sees 'painful' US price cuts for Wegovy as investment in the future

ReutersFebruary 4, 2026 at 12:06 AM

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Mike Doustdar, President and CEO of Novo Nordisk poses for a picture in Bagsvaerd, Denmark, August 7, 2025. Ritzau Scanpix/Mads Claus Rasmussen/via REUTERS

COPENHAGEN, Feb 4 (Reuters) - Novo Nordisk CEO Mike ​Doustdar said on ‌Wednesday that the price reductions ‌for its obesity drug Wegovy in the U.S. are "painful" for the company's financial ⁠results but ‌he hopes that they will be ‍an investment in the future as many more people ​will be able to ‌get access to the medicines as a result.

Doustdar was speaking with journalists after the company ⁠on Tuesday gave ​a far ​worse-than-expected outlook for 2026 and flagged a tough ‍weight-loss ⁠market battle ahead as prices come under pressure.

(Reporting ⁠by Maggie Fick and ‌Jacob Gronholt-Pedersen, editing by ‌Stine Jacobsen)

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Source: “AOL General News”

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