The streamer and the Duchess of Sussex are no longer making jam together

Netflix cuts ties with Meghan Markle’s lifestyle brand 11 months after launch

The streamer and the Duchess of Sussex are no longer making jam together

By Daysia Tolentino

Daysia Tolentino

Daysia Tolentino is a writer at *. *She has written for * *since 2025. Her work has appeared in NBC News, Vulture, GQ, and InStyle.

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March 6, 2026 5:10 p.m. ET

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Netflix and Meghan Markle are ending their partnership on her lifestyle brand As Ever.

A Netflix spokesperson confirmed that the Duchess of Sussex will continue to "independently" grow her brand. The streamer had invested in Markle's As Ever ahead of its launch and hosted the royal's at-home lifestyle series *With Love, Meghan**.*

“Harry and Meghan are influential voices whose stories resonate with audiences everywhere," Bela Bajaria, Netflix's chief content officer, said at the time. "The response to their work speaks for itself... we’re excited to continue our partnership with Archewell Productions and to entertain our members together.”

Meghan, Duchess of Sussex in episode 105 of With Love, Meghan.

Courtesy of Netflix

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life," the Netflix spokesperson said in a statement to **. "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."

“As Ever* *is grateful for Netflix’s partnership through launch and our first year," they told *. *"We have experienced meaningful and rapid growth and As Ever* *is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”

As Ever celebrated its first product launch last April, featuring honey, flower sprinkles, and fruit preserves. Netflix's CPG division helped develop the collection, which sold out in less than an hour.

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A representative for As Ever emphasized that the split was part of a "planned transition" to operate the brand separate from Netflix.

Markle discussed the "twists and turns" of creating her own brand in an interview with PEOPLE last year.

“I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that," she said. "It’s a learning curve."

Netflix previously extended its first-look deal with Archewell Productions, the production company owned by Markle and her husband Prince Harry, last August.

“Harry and Meghan are influential voices whose stories resonate with audiences everywhere," Bela Bajaria, Netflix's chief content officer, said at the time. "The response to their work speaks for itself... we’re excited to continue our partnership with Archewell Productions and to entertain our members together.”

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The Sussexes have had several of their Netflix projects shelved in recent months, including the family-friendly animated series *Pearl* and *With Love, Meghan. *Regarding the lifestyle show, sources told PEOPLE in January that there were "currently no plans for a third season." The door is open for more specials in the future.

“The show and partnership with Netflix was an amazing launch pad for As Ever, but doing both was incredibly time-consuming," a source told PEOPLE in January. "Right now, she is really focused on building the brand. She’s excited to continue creating cooking and crafting content for her social channels, but in a way that allows for her to spend more time on the day-to-day of the business."

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Source: “AOL Royals”